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Head, Business Development, Marketing and Research

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Ultimus Holdings
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Job Title : : Head, Business Development, Marketing and Research
Location : : Lagos, Nigeria, Lagos, Nigeria
Salary : : 500,000
Posted on : : Thu Aug 01, 2019
Apply before : : Fri Sep 20, 2019
Job Type : : Permanant
Experience required : : 6 years - 10 years
Job category: : Sales/Business Development
 
 Job Description

KEY RESPONSIBILITIES


BUSINESS DEVELOPMENT DIMENSION


 


You will responsible for the following:


·         Planning and coordinating the implementation of business plans and the penetration of new markets


·         Writing investment winning proposals


·         Identifying feasible investment opportunities


·         Identifying, preparing submissions for and winning Bids and or Contracts.


·         Identifying emerging business trends based on verifiable data and analysis of same resulting in strategy recommendations to senior management for product development;


·         Monitoring and forecasting marketing and sales trends


·         Analysing and synthesizing business requirements, including recognizing patterns and conceptualizing processes as well as negotiate needs and expectations of multiple stakeholders


·         Measuring the effectiveness of marketing programs and strategies


·         Devising and evaluating methods for collecting data, such as surveys, questionnaires, and opinion polls using requisite technology


·         Gathering data about consumers, competitors, and market conditions


·         Analyse data using statistical software


·         Converting complex data and findings into understandable tables, graphs, and written reports which can be applied to decision making


·         Building partnerships with customers within and outside a firm/corporation to enhancing the market opportunities available to U.H.


·         Identify viable and accessible sources of investment/investors for U.H. Projects


 MARKETING DIMENSION


 


·        Managing all marketing for the company and activities within the marketing department.


·         Developing the marketing strategy for the company in line with company objectives.


·         Co-ordinating marketing campaigns with sales activities.


·         Overseeing the company’s marketing budget.


·         Creation and publication of all marketing material in line with marketing plans.


·         Planning and implementing promotional campaigns.


·         Manage and improve lead generation campaigns, measuring results.


·         Overall responsibility for brand management and corporate identity


·         Preparing online and print marketing campaigns.


·         Monitor and report on effectiveness of marketing communications.


·         Creating a wide range of different marketing materials.


·         Working closely with design agencies and assisting with new product launches.


·         Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.


·         Analysing potential strategic partner relationships for company marketing.


·         Managing all aspects of the brand through the supply chain both tangible and intangible.


·         Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.


·         Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.


·         Developing high quality and effective marketing materials that align correctly with the overall brand strategy.


·         Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.


·         Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.


·         Managing external agencies and ensuring marketing budgets are met.


 


RESEARCH DIMENSION


·         Analyze data and information to find ways to improve operations


·         Inform and advise various levels of management and stakeholders


·         Meet with clients and vendors to discuss procedures


·         Develop and conduct user surveys


·         Analyze habits and data available from competitors


·         Research market and industry trends and patterns


·         Create detailed reports of findings


·         Simplify findings into presentations


·         Organize and store data for future research projects


·         Document all data and research procedures


·         Organize and conduct focus groups of project users


·         Compare ROI with past numbers


·         Create diagrams and documentation to pinpoint problems and solutions


·         Implement tests of processes, policies, and protocols


·         Identify and understand problems through forecasting, gap analysis, quantitative reporting, research, and statistical analysis


·         Recommend changes and improvements based on research findings


·         Write reports, white papers, and other published documents


·         Compile and Analyze data points


 

Apply before : Fri Sep 20, 2019
 
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